The impact of customer experience on financial and organisational outcomes is profound, particularly for insurance companies, where people and trust serve as the cornerstone of their identity.
The general rule for any business to excel is to provide a notable experience to customers, that eventually leads a brand to an elevated position and makes them set apart from the rest. But the entire process of how exactly a customer-centric environment is created is a big challenge. A prominent hold on customer-centricity is very crucial, as it has a direct influence on conversations, product...