Role of embedded insurance in transforming the e-commerce sector

The projected growth rate of the embedded finance industry by 2029 is a staggering 46%. Zopper, an Indian InsurTech company led by Surjendu Kuila and Mayank Gupta, is a major contributor to this. The convenience and ease of obtaining insurance plans through e-commerce is beneficial for everyone involved. At present, the e-commerce user penetration rate is 52.6%, but it is expected to reach 74% by 2027, which will have a significant impact on both the e-commerce and insurtech sectors.