How Insurers are making a bet on Generation Z (Gen Z)

Gen Z are looking to encourage positive change in the current environment. Roughly, 9 in 10 Gen Zs (86%) and millennials (89%) say having a sense of purpose in their work is very or somewhat important to their overall job satisfaction and well-being (Link). The life of a Gen Z goes beyond just paychecks. Honesty and transparency are non-negotiable for Gen Z. They expect their employers to be genuine in their communications and actions, a similar approach that today each of the brands adheres to when it comes to selling their product which comes with transparency, conditions and actionable.