The session at the Zopper NXT10 InsurTech Summit 2023 delved into the impact of embedded insurance products, seamlessly integrated into travel, health, and delivery apps. Recognised as a powerful force in the insurance industry, embedded insurance offers lucrative opportunities to tap into untapped customer bases and enhance policyholder protection. Moderated by Vivek Shah, MD and Co-Head of Investment Banking at Haitong Securities India, the session featured industry experts such as Kunal Varma (Co-Founder & CEO, Freo), Aditya Agarwal (CFO, Cleartrip), Pranshu Diwan (Head of Insurance, Paytm), and Sheetal Chawla (GM-Ecommerce & Digital Transformation, Tata Motors). The discussion explored real-world case studies and innovations, shedding light on the evolving landscape of embedded insurance and its alignment with changing consumer attitudes.